Expeditions and adventure travel are expensive. Chances are that you are seeking sponsorship to fund your trip. How easy are you finding to raise the money?
Times are tough for raising money. Global recession and personal job insecurity are putting the dampers on many budgets.
There is still money available. Companies and individuals are still spending. advertising and marketing budgets have not disappeared. They are just more selective than before.
In times of plenty. Companies like individuals are more relaxed about their spending. NOT ANY MORE. They want to see a return. They want to see an obvious and QUANTIFIABLE BENEFIT.
Just because you think your expedition is fantastic, doesn’t mean they do. If you want the money YOu have to persuade them of the BENEFITS it will bring THEM not YOU!!
I leave you with a quote by rapper Fifty Cent….
The public is never wrong. When people don’t respond to what you do, they’re telling you something loud and clear. You’re just not listening.
What is your experience of raising sponsorship? What worked and what didn’t?
This is a new web site and I would really appreciate your help in raising awareness. If you enjoyed this article please take a moment to comment or share it on Facebook or Twitter. I would really appreciate it. Thanks
Luke Bream
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