It is written on expensively printed headed paper. It is long and detailed, documenting all the amazing features of the coming trip. How they are going to climb such and such a mountain. That it is high and dangerous and they will be the first to achieve it etc etc.

It describes how amazing the trip is going to be. That it is going to test the participants body and mind to their very limits. That they will be away for months, braving life threatening and extreme conditions.

Expedition #2 has sent the same potential sponsor a letter asking for a meeting. They have a similar trip planned. BUT their sponsorship letter is very different.

It’s on plain paper. It’s brief and to the point. It OPENS with a simple statement…

While looking at YOUR web site I saw that you are currently doing (You fill in the blank about their current hot piece of company news) and that your objective for it is (you then repeat something from their web site that was the reason).

Our expedition to ******* can help you achieve your objective BY…. (Now they tell the sponsor How they can help them meet that objective. They tell the sponsor WHAT They CAN DO FOR HIM. They ANSWER THE question whats in it for HIM.)

Which expedition do you think gets the meeting and the chance to close the sponsorship deal?

What is your experience of raising sponsorship? What worked and what didn’t?

This is a new web site and I would really appreciate your help in raising awareness. If you enjoyed this article please take a moment to comment or share it on Facebook or Twitter. I would really appreciate it. Thanks

Luke Bream

P. S. If you enjoyed the article then please stay in touch. You can do this by joining our email newsletter or become a FAN on Facebook or how about subscribing to the RSS feed.

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Times are tough for raising money. Global recession and personal job insecurity are putting the dampers on many budgets.

There is still money available. Companies and individuals are still spending. advertising and marketing budgets have not disappeared. They are just more selective than before.

In times of plenty. Companies like individuals are more relaxed about their spending. NOT ANY MORE. They want to see a return. They want to see an obvious and QUANTIFIABLE BENEFIT.

Just because you think your expedition is fantastic, doesn’t mean they do. If you want the money YOu have to persuade them of the BENEFITS it will bring THEM not YOU!!

I leave you with a quote by rapper Fifty Cent….

The public is never wrong. When people don’t respond to what you do, they’re telling you something loud and clear. You’re just not listening.

What is your experience of raising sponsorship? What worked and what didn’t?

This is a new web site and I would really appreciate your help in raising awareness. If you enjoyed this article please take a moment to comment or share it on Facebook or Twitter. I would really appreciate it. Thanks

Luke Bream

P. S. If you enjoyed the article then please stay in touch. You can do this by joining our email newsletter or become a FAN on Facebook or how about subscribing to the RSS feed.

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1. Daily News round up covering ultra marathon and trail running – FRI 27 Nov
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4. Young British Rower Sarah Outen sets Ocean Rowing Record
5. The Lesson from 2 expeditions seeking sponsorship to fund their next adventure

Are they right?

I have a feeling that they are missing the point. Chris Walker recently explored this point in a guest post on this web site. He highlighted that extreme is a relative term and is dependant upon our personal comfort zones.

For one individual an extreme adventure is set at one level and for another perhaps more experienced, that level is considerably higher. Rather like our tolerance levels to alcohol.

The more often we are in a particular situation, the more used to the particular demands it places upon our body and mind the less extreme it feels.

A couple of years ago I was walking in the Austrian Alps with a German girlfriend of mine during the late summer. It was more “scrambling” and at times the situation was pretty exposed and perhaps we should have been roped up. However my point is that on the first day I was really scared, really feeling the exposure. After a week of walking and in fact progressing to far more extreme situations than on that first day my tolerance level had risen to the extent that I didn’t feel scared at all.

If you had asked me on day one “was it extreme?” I would definitely have said yes. Ask me at the end of the week or now and I would say NO.

Extreme adventures and our comfort zone

We learn that extreme adventures are relative and personal. As we move outside our personal comfort zone our experience feels extreme. Perhaps this is our body and minds way of coping, of making sure we are on full alert and giving our all.

To my mind the motorcycle forum is being judgemental about someone else’s dreams and goals. A position that I feel uncomfortable with. Reaching out for your goals is hard and we are inevitably exposing ourselves to failure. Surely it’s better to encourage and support each individual in their “relative” pursuits of extreme adventure than to knock them and demean their efforts.

To grow as individuals and experience everything that life has to offer we must move outside our comfort zones. This is difficult, often painful and definitely scary. But do it we must.

To read Chris Walkers guest post about extreme adventures please visit Himalayan trekking guide celebrates that tiny moment in time called now

Credits for the images in this article about extreme adventure and coping in difficult and challenging circumstances belong to www.adventurecameras.com

Please support CrazyJourneys.com by taking a moment to comment on this article about extreme adventure travel and also tweet or share it. Help Luke to spread the word. The buttons are below:

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5. The Lesson from 2 expeditions seeking sponsorship to fund their next adventure

I hope you enjoy this incredible expedition video – Please take a moment to comment afterwards and give your thoughts on the film or even the future of flying cars as expedition transport?

For more information on this amazing flying car expedition and also their latest car development (shown below) please visit the web site www.skycarexpedition.com

Credits for the images used in this movie about a flying car expedition belong to Skycar Expedition.

Please support CrazyJourneys.com by taking a moment to comment on this adventure expedition film about a flying car and also tweet or share it. Help Luke to spread the word. The buttons are below: